![]() The brand refresh is being delivered in keeping with Aer Lingus’ value carrier model, as part of the company’s business as usual aircraft painting programme. The new look Aer Lingus brand will be introduced today across the app, website, guest check in and boarding gates. “The new look Aer Lingus livery consolidates our position as a modern, contemporary Irish airline on the international stage, but also allows guests who have always loved our brand to maintain a positive affiliation.” This research confirmed the importance of our shamrock – the Irish emblem has been at the heart of the Aer Lingus brand for more than 80 years, and we made the shamrock ‘hearts’ more pronounced to reflect our hospitality and service. “We conducted extensive guest research across Ireland, Europe & North America to inform every key stage of the process to ensure that the brand revealed today is reflective of our value carrier positioning. We’ve also enhanced our performance to become the most punctual airline at Dublin Airport. Innovations that we have introduced include the roll-out of WiFi on our A330s, automated check-in and bag drop at Dublin Airport, Business Class improvement with fully lie-flat beds and economy catering upgrades. Since 2015, we’ve invested significantly in our business, improving our value proposition and overall guest experience and becoming Ireland’s only four star airline. “The Aer Lingus brand has evolved significantly over the last number of years. Mike Rutter, Chief Operating Officer, Aer Lingus said: “We have ambitious plans for our future and the years ahead, yet we are aware of challenges facing the modern industry and thus investment in our new brand identity and livery our new uniforms which will be unveiled later this year and our fleet expansion are considered investments in the future of Aer Lingus to enable us realise our ambition to be the leading value carrier across the North Atlantic.” The benefit for Ireland of being at the fulcrum of such connections is considerable and we in Aer Lingus are determined to realise this potential for Ireland. “The refreshed brand reflects an airline that connects those living in Montreal to Marseilles in Berlin to Boston as well as those living in Cork to Croatia. Aer Lingus has had exceptional success in recent years: adding new routes, new aircraft, new jobs and new opportunities for colleagues and guests alike. We’re delighted to unveil our brand refresh today, which comes more than 20 years after Aer Lingus last invested in new brand livery, and reflects our position as a modern, contemporary airline. “Aer Lingus is a modern Irish international success story, built on hard work, enterprise and the commitment of our people. Sean Doyle, Chief Executive Officer, Aer Lingus said: Overall, Aer Lingus plans to grow its A330 fleet to 16 aircraft (from 13 in 2017) and invest in 14 new A321LRs to provide capacity for growth across the Atlantic and within Europe. The refresh is part of the airline’s ambitious growth plan which will see Aer Lingus increase its North Atlantic fleet from 17 to 30 aircraft by 2023. It will be visible across all guest touchpoints, from check-in to boarding gate and on to the aircraft. The brand refresh is being rolled out today across all brand platforms, with a new website design and new app design. The teal undercarriage means that Aer Lingus will be instantly recognisable to those on the ground. The body of the new look Aer Lingus aircraft will be white with a teal-coloured tail and engines, bringing a sleek, contemporary feel to the design. The Aer Lingus logo font has changed to ‘diodrum’ and the dominant colour is teal. The first is within the new logo, the second sits on the tailfin, a third welcomes guests at the door, and a final surprise on the wingtip is in prime position for capturing on social media. Guests will see four shamrocks on the new Aer Lingus aircraft livery. The new logo retains but restyles the iconic shamrock, adding a tilt to symbolise dynamism and speed, with heart-shaped leaves reflecting the warmth and hospitality of the brand. ![]() The new brand identity supports Aer Lingus’ ambition to be the leading value carrier across the North Atlantic. Refresh comes more than 20 years after the previous brand changeġ7 January 2019, Dublin Airport – Aer Lingus today unveiled a refreshed brand with updated logo and new aircraft livery, reflecting the airline’s position as a modern and contemporary Irish brand that competes on the international stage.Fresh, dynamic design being rolled out across all Aer Lingus brand platforms, including new app and new website.New brand livery reflects the airline’s position as a modern and contemporary Irish brand that increasingly competes on the international stage.Aer Lingus unveils brand refresh as part of its strategy to become the leading value carrier across the North Atlantic.Press releaseAer Lingus unveils Brand Refresh January 17, 2019
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